Effective Email Marketing
Effective Email Marketing
Overview
Email Marketing is an important tool within the marketing mix, but over the last few years it has sadly obtained a reputation as being the electronic equivalent of junk mail. Email campaigns can still be a success if you are up to date with best practice guidance, whilst also being aware of how to write copy that doesn’t end up being classed as spam. If an email marketing campaign is well organised, focused and aimed at a receptive audience it can be a very cost effective way of increasing business. We will show you how to create an attractive email marketing campaign using low cost or free tools that will help you keep ahead of the competition.
What you will learn:
- What is email marketing?
- The practical benefits of email marketing
- How to manage your contact list
- The law applied to email marketing including the Data Protection Act
- An overview of best practice
- How to write good content and understand email etiquette
- Examples of bulk email marketing solutions
- Hints & Tips on how to create successful email marketing campaigns
- How to track and monitor the success of each campaign
Who is this workshop for?
Anyone who has responsibility for delivering email marketing campaigns within their business.
This workshop is one of a programme of five, which have been designed to complement the introductory elements of digital marketing for small business. The other workshops are:
Planning a Successful Website
An Introduction to Search Engine Optimisation
Measuring your Websites performance
Social Media for Small Business
How to Book and Additional Information
To book a place at this event click the “Book Now” button next to your chosen date above.If you require additional information about this event please contact us on
